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The story

The history: Gérard and Danièle Darel decided to found their brand in 1971 and the couple weren't long in defining the label's own unique feel with a range in soft colors and elegant cuts. The first boutique opened in 1987 in Paris' artsy Saint-Germain-des-Prés, which rapidly became the place to go for garments that combined luxury and pared-down designs.

When Gérard Darel purchased Jackie Kennedy's famous glass bead necklace at auction, he was inspired to create his mythical 'Jackie Necklace', which has become one of the fashion house's must-haves.

Gérard Darel today

Gérard Darel created the iconic 'Le 24h' leather bag, which comes in a range of different sizes and colors and, to reflect a certain French idea of elegance, Charlotte Gainsbourg and Laetitia Casta were chosen as the label's muses.

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The key pieces:

The key pieces: The 'Le 24h', 'Simple' and 'Midday Midnight 24 heures Elora' bags; the 'Jackie' necklace.

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A French brand offering feminine prêt-à-porter, Gérard Darel imposes its chic and simple style and has conquered fashion addicts of all ages. Classic cuts, signature pieces such as the 20h00 bag define the label’s sleek and sophisticated design.