In 1952, Gaby Aghion crashed onto the catwalks determined to break the rules of haute couture with something completely new: a luxury ready-to-wear collection. Chloé was born.
Guy Paulin and Martine Sitbon followed on from Lagerfeld, who came back in 1992 and put supermodels Linda Evangelista, Christy Turlington, Kate Moss and Naomi Campbell on the runway. Stella McCartney brought a sexy, vintage vibe to the brand, before Phoebe Philo created the label's it-bag, the Paddington, in 2001.
It's now down to Clare Waight Keller to preserve the essence of Chloé: fluid, feminine and sometimes androgynous shapes, shades of beige, chiffon, poplin and broderie anglaise. Today countless celebrities like Sofia Coppola and Kirsten Dunst swear by Chloé and Chloë Sevigny and Anja Rubik are amongst the brand's muses.
The fashion house has also created a range of fresh fragrances like 'l’Eau de Chloé' or more recently 'Love Story', whose light and airy notes are the perfect reflection of the spirit of Chloé.
The key pieces:
The key pieces: The 'Paddington' and 'Camera' bags, 'L’Eau de Chloé' and 'Roses de Chloé' fragrances.